I thought I was going to hate this article because it would turn out to be a self-congratulatory article about how great designers are and the rest of the world doesn’t understand and whine whine whine. Well, it wasn’t. It’s a call to action. Nothing new, but still rather exciting. It reminds me a quote that came up in class the other night.

“Design is no longer some bastardized descendant of marketing. It is product design.” Or something to that effect. I think Jeffrey Zeldman said it.

A lot of things are being redefined in the process: what makes an ideal team, how products get built, how they get funded and released, what problems get tackled… redefining design shouldn’t be seen as a separate task from all that. In fact, it IS all of that. So let’s get to work!