This article illuminates the fact that the world still prefers baby boys over girls (despite even governmental efforts to intervene). This is worrisome not only because it’s bad for women’s rights now, but it’s bad for everyone in the long term—all the frustrated men who can’t start families, businesses who won’t benefit from the leadership style of women, etc.

Love the idea of doing ad campaigns (slideshow at the end of the article) to “recast girls as the No. 1 choice for consumers from China to the U.S..” The language is facetious, but the intent is serious. The ads submitted for this article range from heartbreaking to borderline silly. I like that even on such a serious topic there is room for both humor and drama. But I wish more of the campaigns were real, and not just a fun mental exercise to entertain well-to-do liberals reading an English-language business magazine in the US.